
Building a Strong Foundation, 2nd Edition
Author:
Page Count: 224
ISBN:
Published: 2020
Price range: $33.99 through $39.99
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Contemporary nonprofit organizations operate in a climate of financial insecurity. Cutbacks in government funding, with concomitant reductions in spending levels for many areas in which nonprofits are involved, such as the arts, education, environment, health, and human services, have created a more competitive environment for philanthropic dollars. Establishing a successful fundraising program ensures that your organization will not only survive, but also thrive in the years ahead.
Already serving a variety of roles within their organizations, executive directors, board members, and nonprofit managers are often charged with raising money. But where can they turn to for help?
The second edition of Building a Strong Foundation: Fundraising for Nonprofits is a concise, readable, and relevant guide for anyone seeking guidance on fundraising, from board members and nonprofit managers tasked with raising money to students who aspire to nonprofit development and leadership positions. This popular text provides a comprehensive overview of nonprofit fundraising, including a discussion of the current climate and patterns of giving; key elements in the process of fundraising, including prelaunch strategies, setting goals, and developing a gift pyramid; having confidence when soliciting legacy giving, mortality-based gift intentions, and complex gifts; effective prospect tracking, management, and communications that build long-term relationships; and the mutual benefits of cause-related marketing. This edition provides a modern approach to modern challenges, including social media risks and opportunities, e-mail solicitations, and the changing demographic of donors.
Ideally, fundraising is the process that builds a strong financial foundation for your nonprofit. Fundraising is an investment in your organization’s future that will result in a greater degree of permanence, stability, and competitive edge. As a profession, fundraising is a fast-growing field. Those who can demonstrate success in fundraising will find themselves highly marketable and reap the rewards both personally and professionally.
Preface
Acknowledgments
Chapter 1: The Context of Fundraising
Chapter 2: The Process of Fundraising
Chapter 3: Legacy Giving: Mortality-Based Gift Intentions and Complex Gifts
Chapter 4: Basics of Prospect Research: Identifying, Tracking, and Managing Your Prospects
Chapter 5: Special Events
Chapter 6: Cause-Related Marketing
Chapter 7: Putting It All Together: An Overview and Case Studies
Appendix: Resources for Nonprofit Fundraisers
References
Index
About the Author
Index