ADVERTISING RATES

NASW News

NASW News is the official newspaper of the National Association of Social Workers. It is provided to all members as a membership benefit 10 times each year, with the exception of August and December.

NASW members are employed in a broad spectrum of settings, including social service agencies, hospitals, businesses, nursing homes, managed care, criminal justice, and government. They work as administrators, case managers, supervisors, educators, private practitioners, community organizers, school social workers, employee assistance counselors, and more. These experienced professionals regularly recommend services to patients, rely on practice management software, attend seminars, and make daily decisions on supply purchases for their practice. NASW News, along with the journal Social Work, is a primary vehicle designed to reach the broadest base of the social work market.

The News focuses on current events in social work and related fields. It offers in-depth news and features on developments in social work practice, public policy, legislation and regulations, developments in social research, and NASW programs and events. Following is a sample of the types of issues covered in the News.

• Social work services and mental health assistance after traumatic events
• Legislative action on mental health parity
• Cultural competence in social work practice
• Social work interventions in health care
• Clinical social work services in skilled nursing facilities
• Underutilization of mental health services by the elderly
• Effect of welfare reform on children and families
• Proposal of legislation to create a national center for social work research
• Webcams and online therapy
• Drug testing of pregnant women

NASW News and Social Work are the best-known and most-read publications in the social work profession. Members identify NASW News as their most valued membership benefit. "The Social Worker’s Marketplace" section features job openings for social workers, a special conference and workshop segment, and other advertising — classified listings and display ads — that are of interest to members and human services professionals.

Established: 1956

Circulation: 150,000 (including Web distribution)

Frequency: January / February / March / April / May / June / July / September / October / November

No. of pages: 20-32 per issue

ISSN: 0027-6022

Space Reservation & Artwork Deadlines

Advertisers who reserve display advertising space and do not cancel the reservation by the reservation/cancellation deadlines posted here, but who fail to provide the ad's copy/artwork in usable form (see “Mechanical Requirements,” below) by the "Display Ad Copy/Artwork Deadlines" posted here, will be liable for paying for the space reserved, even if NASW must substitute its own "house" advertising to fill the empty space.

NASW reserves the right to close deadlines early and without notice if available advertising space in an issue is sold out.

Advertising Rates for 2007

* Center Spread and Covers 2, 3 and 4 only are four-color process.

Per LINE: $16.25 (approx. 45 characters per line, as typeset)
We cannot provide billing estimates for classified ads.

Bona fide advertising agencies receive a 15% discount on display ads. The ad agency commission and multiple-insertion discounts do not apply to classified (per line) ads.

Advertising Rates for 2008 (effective with January 2008 issue)

* Center Spread and Covers 2, 3 and 4 only are four-color process.

Per LINE: $16.95 (approx. 45 characters per line, as typeset)
We cannot provide billing estimates for classified ads.

Bona fide advertising agencies receive a 15% discount on display ads. The ad agency commission and multiple-insertion discounts do not apply to classified (per line) ads.

NASW News Specifications

• Printed offset in tabloid format
• Single page image area: 10" W x 14" H  (60p6 W x 84p H)
• Five columns per page
• Halftones: 100 line screen
• Stock: 35lb premium 80 newsprint
• Not accepted: Bleeds, inserts, and bind-ins
• Color: Black and white, except four-color process (CMYK) available on Center Spread and Covers 2, 3 and 4 (see "Advertising Rates," above).

Mechanical Requirements

Classified (per line) ads —

Paste the text of your ad into an e-mail and send to naswADS@naswdc.org

(You may also send classified ad copy as a Microsoft Word 2003 (or lower) document attached to your e-mail. Do NOT send documents created in other programs other than Microsoft Word.)

Your e-mail must state the issue you want the ad placed in (e.g., January) and must include all contact and billing information.

Black-and-white display ads —

Preferred: PDF

Please carefully observe the following guidelines to avoid common problems we encounter with PDFs. If PDFs supplied by the artwork deadline do not meet our specifications and fail to output after being placed in our layout, the policy above on payment liability despite the ad's omission will apply. If PDFs must be corrected by NASW in order to print properly on press, a 25% surcharge may apply.

• Once you have designed your ad and generated a PDF, open the PDF in Adobe Photoshop or a similar image-editing program and SAVE AS a 300 d.p.i. grayscale TIFF image. (This converts the PDF to pixels and eliminates many of the PostScript errors we encounter.)
• Then, save the TIFF image as a Single Image PDF. (This is the PDF you will send to us.)

E-mail PDF to: naswADS@naswdc.org

Most display ads furnished as PDFs will also be posted at no charge on NASW's NASW News Web site for the duration of the issue’s posting (usually one month). Large PDF files (1 MB+) and PDFs that have to be converted to other formats because of printing output problems may not be posted to the Web.

Alternative: Display ad copy TO BE TYPESET:

• Supply Microsoft Word 2003 (or lower) document, using boldface and italics where desired in the final typeset ad. Fonts used in typesetting will be chosen by NASW News.
• Do NOT send documents created in other programs other than Microsoft Word (e.g., WordPerfect, Microsoft Publisher, etc.). Ensure that your Word document is virus-free.
• Display ads to be typeset cannot include art, logos, etc.

E-mail to: naswADS@naswdc.org

Color display ads (Covers 2, 3 and 4 and Center Spread only) —

Required: PDF

Please carefully observe the following guidelines to avoid common problems we encounter with color PDFs. If PDFs supplied by the artwork deadline do not meet our specifications and fail to output after being placed in our layout, the policy above on payment liability despite the ad's omission will apply. If PDFs must be corrected by NASW in order to print properly on press, a 25% surcharge may apply.

• Once you have designed your ad and generated a PDF, open the PDF in Adobe Photoshop or a similar image-editing program and SAVE AS a 300 d.p.i. CMYK Photoshop PDF. (This converts the PDF to pixels and eliminates many of the PostScript errors we encounter.)
• Then, open the Photoshop PDF you just created in Adobe Acrobat. Select File > Save As, and save the file as an Adobe PDF compatible with Acrobat 4. (This is the PDF you will send to us.)

E-mail PDF to: naswADS@naswdc.org

Most display ads furnished as PDFs will also be posted at no charge on NASW's NASW News Web site for the duration of the issue’s posting (usually one month). Large PDF files (1 MB+) and PDFs that have to be converted to other formats because of printing output problems may not be posted to the Web.

Please note: All advertisers must comply with the NASW Advertising Policy

Display Dimensions

To request a media kit or advertising information, send your request to naswADS@naswdc.org or call (202) 336-8208.

Display ad space reservations:

            Jim Snyder, (703) 764-5949
            Sign and date contracts you receive from Jim Snyder, and fax to (202) 336-8312

Classified ad orders and copy:

            Erinn Dumas, naswADS@naswdc.org