Last updated May 18, 2010 
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NASW Advertising Policy

Policy Statement

The National Association of Social Workers (NASW) has the responsibility as well as the right to exercise control over the content of its publications in order to fulfill its legal obligations, as stated in its bylaws, to strengthen and unify the social work profession, and to promote sound and continuous development of social work practice. Consequently, NASW reserves the right unilaterally to reject or cancel advertising in its publications for any reason.

I. General
  1. NASW reserves the right to reject advertisements for any reason.
  2. NASW complies with the provisions of applicable federal laws prohibiting discrimination.
  3. Placement of ads will be at NASW's discretion, although advertiser's preference will be met whenever possible.
  4. NASW publications do not accept advertising for candidates for elective office.
  5. NASW will not accept advertising that appears to libel, slander, or conflict with NASW policies.
  6. Ads will not be accepted from agencies or individuals under sanction by NASW for violations of its Code of Ethics.
  7. It is NASW's policy not to accept advertising for insurance products/vendors that are not sponsored by the NASW Insurance Trust.
II. Liability
  1. Publication of an advertisement does not constitute endorsement or approval of any product or service advertised, or any point of view, standard, or opinion presented therein. NASW is not responsible for any claims made in an advertisement appearing in its publications.
  2. The advertiser and/or advertising agency assume liability for all ad content including text preparation and illustrations. It is understood that the advertiser and/or advertising agency will indemnify and hold the publisher harmless from and against any loss, expense, or other liability resulting from any suits including actions for libel, breach of warranty, negligence, product liability, misrepresentation, fraud, violation of privacy, plagiarism, copyright infringement, and any other claims or suits whatsoever that may arise from publication of such advertisement.
  3. NASW will not be bound by any term(s) or condition(s) that an advertiser includes on order forms or invoices unless NASW has agreed in writing to such term(s) or condition(s).
  4. Other than the return of any charge that has been paid, NASW is not liable for any alleged loss or damages if an advertisement is omitted for any reason.
  5. Advertiser claims for errors will be decided on a case-by-case basis with discounts offered for the advertisement in question or on the advertiser's next order provided it is determined that NASW made the error and that the error seriously affected advertising results.
III. Personnel Advertising
  1. Personnel advertising in violation of federal civil rights laws will not be accepted for publication.
  2. NASW will not maintain box numbers for recruitment advertisers.
IV. Placement of Orders
  1. The placement of an order for an advertisement or advertisements constitutes an acceptance of all the rates and conditions under which advertising is sold at that time.
  2. To qualify for a multi-issue reduction, advertising must be placed on a contract basis on the terms applicable to individual periodicals. A contract starts with the first insertion. Sixty (60) days written notice is required for contract cancellation by publisher or advertiser. If a contract is cancelled, the charges for the ads placed while the contract was in force will be short-rated; i.e., the full one-time insertion rate will be applied retroactively for each ad actually placed. Advertising agency commissions and multiple-insertion discounts do not apply to classified (per line) ads.
  3. If new copy for contract ads is not received by the closing date, standing copy will be used. If usable standing copy is not available, the advertiser will remain liable for paying for the space contracted, even if NASW must substitute its own "house" advertising to fill the space. Likewise, advertisers who reserve display advertising space and do not cancel the reservation by the reservation/cancellation deadline, but who fail to provide the ad's copy/artwork in usable form per NASW specifications by the closing date, will be liable for paying for the space reserved, even if NASW must substitute its own "house" advertising to fill the empty space.
  4. NASW will provide notice of rate changes at the earliest feasible time and at least in the issue preceding the first issue to be affected. Any advertising contract ratified before a rate change is announced will be honored at the contracted rate for the life of the contract. Renewals of such contracts will be subject to the rates prevailing at the time of renewal.
  5. No cancellations will be accepted after closing dates. Advertisers who fail to notify the publisher of cancellation prior to closing date will be required to pay the full price for insertion. Cover insertion orders may not be cancelled.
  6. Current rates, dimensions, closing dates, and so forth are published in the NASW Media Kit (PDF) (also available in print from NASW Press Marketing, ATTN: Advertising, 750 First St., NE, Suite 700, Washington, DC 20002-4241).
  7. NASW may require that an advertisement be labeled in some way to differentiate the paid advertising from announcements for NASW services or products.
  8. Advertising orders will not be accepted by phone. All advertising must be received in writing by the deadline date.
V. Copy
  1. Advertisements that resemble the format and layout of the periodical itself will not be accepted without the label "Advertisement." NASW reserves the right to require this label on any and all advertisements.
  2. NASW reserves the right to add its own specific disclaimer to any ad.
  3. Copy requirements, specifications and policies for each NASW publication are stated in the NASW Media Kit (PDF) (also available in print from NASW Press Marketing, ATTN: Advertising, 750 First St., NE, Suite 700, Washington, DC 20002-4241).
VI. Inserts
  1. Preprinted inserts will be priced at a two-page black-and-white rate plus binding charges. Advertisers should inquire about stock and size requirements before printing. Sample copy for all inserts and postcards must be submitted to NASW for approval 60 days prior to issue date. Inserts are available for journals only. The NASW News does not accept inserts.
VII. Terms
  1. The terms for all advertising charges are net 30 days.
  2. With the exception of the placement of line ads in the NASW News, bonafide advertising agencies are entitled to a 15 percent commission.
  3. NASW reserves the right to withhold advertising for any account that has an invoice unpaid beyond 90 days.
  4. First-time advertisers are required to make full payment with their advertisement insertion order to establish credit.
  5. Visa and MasterCard are accepted.
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